l 444 Privacy Policy

l 444 is an online betting and casino platform operating at https://l-444.io. When this policy refers to "l 444", "we", "us", or "our", it means the operator of the l 444 platform. We are the data controller responsible for the personal information you provide when using our services.

We take our responsibilities as a data controller seriously. This policy is written in plain language so that every player — whether you are new to online betting or a long-time user — can understand exactly how your data is handled on the l 444 platform.

If you have any questions about this policy or about how your personal data is used, you can contact us at any time via the details provided in Section 12.

l 444 collects personal data in the following ways: information you provide directly, information collected automatically when you use the platform, and information received from third parties such as payment processors.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, or health information unless it is directly relevant to a responsible gaming assessment and you have provided it voluntarily.

l 444 uses your personal data for the following purposes:

• Account management — to create and maintain your l 444 account, verify your identity, and keep your account secure.
• Payment processing — to process deposits and withdrawals via bKash, Nagad, and other supported payment methods.
• Legal compliance — to meet our obligations under applicable laws, including anti-money laundering (AML) regulations and age verification requirements.
• Platform improvement — to analyse how players use l 444 and to improve the platform's performance, design, and game offering.
• Customer support — to respond to your enquiries, resolve disputes, and provide assistance when you need it.
• Responsible gaming — to monitor betting patterns and identify players who may need support, in line with our Responsible Gaming commitments.
• Marketing communications — to send you relevant promotions and offers, but only where you have given consent. You can opt out at any time.
• Fraud prevention — to detect and prevent fraudulent activity, money laundering, and other prohibited conduct on the platform.

We will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or having a valid legal basis to do so.

l 444 processes your personal data on the following legal bases:

• Contract performance — processing is necessary to provide the services you have signed up for, including account management and payment processing.
• Legal obligation — processing is required to comply with applicable laws, including AML regulations, age verification, and licensing requirements.
• Legitimate interests — processing is necessary for our legitimate business interests, such as fraud prevention, platform security, and improving our services, provided these interests are not overridden by your rights.
• Consent — for marketing communications and certain non-essential cookies, we rely on your explicit consent. You can withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

l 444 does not sell your personal data. We share data only in the following limited circumstances:

• Payment processors — bKash, Nagad, and other payment providers receive the financial data necessary to process your transactions. These providers operate under their own privacy policies and are bound by applicable data protection laws.
• Identity verification providers — third-party KYC (Know Your Customer) services may receive identity documents you submit for verification purposes. These providers are contractually bound to use your data only for verification.
• Game providers — third-party game studios whose games are available on l 444 may receive anonymised usage data to support game performance and fairness auditing.
• Regulatory and law enforcement authorities — we may be required to share data with regulators, law enforcement agencies, or courts where required by law or in response to a valid legal request.
• IT and platform service providers — companies that provide hosting, security, analytics, and other technical services may process data on our behalf under strict data processing agreements.

All third parties with whom l 444 shares personal data are required to handle that data securely and in accordance with applicable privacy laws. We do not permit third parties to use your data for their own marketing purposes.

l 444 uses cookies and similar tracking technologies to make the platform work correctly and to improve your experience. A cookie is a small text file stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies — required for the platform to function. These include session cookies that keep you logged in and security cookies that protect your account. These cannot be disabled.
• Preference cookies — remember your settings and preferences, such as your preferred language or display options.
• Analytics cookies — help us understand how players use l 444, which pages are most visited, and where improvements can be made. Data collected is aggregated and anonymised.
• Marketing cookies — used to show you relevant promotions. These are only set with your consent.

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the l 444 platform. For detailed instructions on managing cookies in your browser, refer to your browser's help documentation.

l 444 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting requirements.

As a general guide:

• Account data is retained for the duration of your account and for a period after closure as required by applicable law.
• Transaction records are retained for a minimum of five years to comply with anti-money laundering regulations.
• Support communications are retained for up to two years after the matter is resolved.
• Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter as evidence of your consent.

When personal data is no longer required, l 444 will securely delete or anonymise it. If deletion is not immediately possible due to technical constraints, we will isolate the data from further processing until deletion can be completed.

You have the following rights in relation to the personal data l 444 holds about you. To exercise any of these rights, contact our support team with your request.

l 444 takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration.

Our security measures include:

• SSL/TLS encryption for all data transmitted between your device and the l 444 platform.
• Encryption of sensitive data stored on our servers.
• Access controls that limit who within l 444 can access personal data, based on the principle of least privilege.
• Regular security assessments and penetration testing of our platform infrastructure.
• Staff training on data protection and security best practices.
• Incident response procedures to detect, report, and address data breaches promptly.

While we take every reasonable precaution, no online platform can guarantee absolute security. If you suspect that your l 444 account has been compromised, contact our support team immediately and change your password. We will investigate and take appropriate action as quickly as possible.

l 444 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes age verification steps to prevent minors from accessing the platform.

If we become aware that personal data has been collected from a person under 18, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on l 444, please contact our support team immediately so we can investigate and act.

Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gambling platforms. More information is available on our Responsible Gaming page.

l 444 may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the effective date at the top of this page.

For significant changes that materially affect how we use your personal data, we will notify registered players via email or an in-platform notification before the changes take effect. We encourage you to review this policy periodically to stay informed about how l 444 protects your privacy.

Your continued use of the l 444 platform after any changes to this policy are published constitutes your acceptance of the updated policy. If you do not agree with the changes, you should stop using the platform and contact support to close your account and request deletion of your data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way l 444 handles your personal data, please get in touch with us:

• Email: [email protected]
• Live Chat: Available 24/7 via the support widget on the platform.
• Support Page: Visit our Support page for all contact options.

We aim to respond to all privacy-related enquiries within 30 days. For urgent matters, live chat is the fastest way to reach our team. We take every privacy concern seriously and will handle your request with care and confidentiality.